THE SWANN SOCIETY BOOK

Because our 2.0 society seems to have gotten carried away and turned its back on serenity, some people are tempted not – no longer – to see the world as it is, but to make it more amiable on their surroundings, and still want to see beauty and lightness in our troubled times. The message of this book is that this elegance is not a question of time but of attitude.

Built on the example of illustrious elders who in their time also turned their backs on mainstream thinking, and rejected what was mediocre in their time in order to convey a little more positive personal music, this attitude is indeed a bubble of lightness in a world of brutes.

After the dandies of the nineteenth century and the great elegant of the twentieth, these refractory to a sad and resigned uniformity constitute an informal club that we call the Swann Society.

Founder of Dandy magazine, Yves Denis presents the mysteries of this club and takes an expert look at masculine elegance. In what looks like a manifesto, he recalls its founding history, analyses its springs and offers a guide to elegance to help impetuous men build their wardrobe.

_Great Elegant from the 18th century to the present day: from dandies to the Swann society

_The great tailors of Savile Row, Paris, Milan…

_Good addresses for connoisseurs

_Guide to elegance: everything you need to know to be perfectly dressed

Hardcover book, 260 pages, 240×320 mm, 49 €* (*Shipping costs are extra)

Bilingual FR & EN

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